Clarity on demand.
Decisive insight to back your Bold Moves.
Make high-stakes decisions with confidence. Market ready answers in 72 hours.
EMPOWERING DECISIONS FOR:
Decision Making Accelerator.
Insight at the speed of business
De-risk bold moves.
✓
Act with confidence before time and budget are wasted.
Cut through internal noise.
✓
Focus on what your customers really need.
Align fast.
✓
Get strategy that teams can act on immediately.
Find what’s blocking growth.
✓
Uncover the truth in 72 hours.
Don’t choose between depth and speed.
Depth & Clarity for:
Market Epansion
Know what customers want, before launching in a new market.
Fixing Underperformance
Uncover why someting isn’t landing and what to do next.
High-stakes Concept Validation
Pressure-test bold ideas with real customers.
Strategic Brand Moves
See if your brand is saying waht it needs to, and how to evolve it.
LVMH
Launching a new international luxury brand
Investigated the dynamics between luxury influencers and the brands they endorse to successfully launch a new luxury brand.
Brand & Market Validation
Countries : France, Japan, China
Standard Chartered
Expanding the offer into Ivory Coast
Tested customer needs and perceptions for the launch of a new digital banking offer in the Ivory Coast.
Brand & Market Validation
Countries: Ivory Coast
EU Asset Manager
Refining financial products for mass-market appeal
Uncovered key perception gaps, new positioning angles and clarified messaging that connected with real customer goals.
Product & Messaging Strategy
Countries: France
Make the right call backed by real customer insight.
How it works
Inside the Sprint.
No more massive budget, multi-month research studies. Insight is most powerful when it answers pressing business questions quickly and seamlessly fits into your busy schedule.
Step 1: Align the Objective
A focused leadership session to define what’s at stake, and what decision clarity would unlock.
Your time: 1h
Outputs: Business objectives, research themes & target customer profiles
Step 2: Design the Field Strategy
We build a focused insight plan. Who we talk to, how we find them, what we ask, and how we’ll surface customer truth.
Your time: 2 x 20 mins
Outputs: Research strategy inlcluding recruitment screener and interview materials eg. guides
Step 3: Research & Analysis
We take care of all the recruitment, setup and research. We record it, transcribe it, and do the work to turn it into actionable insights for you.
Outputs: Top line findings report & full video recordings, and transcripts in the language of choice
Step 4: Clarity you can Use
We deliver the findings and executive-level guidance in the format that works for your team.
Your time: 90 mins
Outputs: Final report providing insights, opportunites & actionable strategies answering to business objectives. Answered Now. Insight to act on.
Sharp answers that give you clarity when time is tight.
3 days
A high-speed insight sprint built for urgent moments.
✓ Sharp answers to a single urgent strategic question
✓ Real customer signals, no assumptions
✓ Immediate, actionable guidance
✓ Results in 72 hours
Best for:
→ Leaders at a strategic crossroads
→ Founders prepping for a pitch, pivot, or big bet
→ Teams stuck or misaligned
72-Hour Deep Dive
Test your direction, or find a smarter one.
5 days
A fast, focused sprint to validate your current move, or uncover a better one.
✓ Answers to your 3 most critical strategic questions
✓ Real insight into what your customers actually want
✓ Clear next steps team can act on
✓ Delivered in 5 business days
Best for:
→ Founders testing or refining direction
→ Marketing leaders optimizing messaging or rollout
→ Product teams needing fast feedback on a move
Fast Insight
Need more? We customize to your goals
Enhance your research, for more audiences, broader reach, or better team alignment.
Tailor your research
Astra Zeneca
Shaping the Future of Prescription Medication
Mapped emerging expectations around prescription meds in key markets. Surfaced new opportunity areas and strategic directions to support future innovation across business units.a
Brand & Market Validation
Countries : UK, Worldwide
YSL Beauty
From bold product idea to customer-ready innovation
Provided a deep understanding of the behaviors and needs of luxury lipstick buyers to transform an innovative at-home lipstick printer into a viable business.
Innovation
Countries: France
Kering Group
Designing seamless luxury across channels
Explored how modern luxury shoppers navigate digital and physical retail. Delivered insight to elevate the omnichannel experience across Saint Laurent, Gucci, and Alexander McQueen.
Customer Research
Countries : France, USA, UK, Japan
Sandeep Pahuja, CEO Preferred Futures, IDEO Alumni
“Mathew and the Answered Now team were fantastic to work with. They immediately understood what we needed to accomplish, and helped us gain insight into both the French and Canadian markets. They led our recruit, translated our discussion guide and concepts, and delivered back insights in English. As experienced researchers, they required minimal back and forth and hand-holding, and instead were able to deliver high quality work on a tight timeline. I would work with their team again in a heartbeat!”
FAQ
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Fast research is less than 72 hours and full research is 10 days.
Usually finding the right participants takes the most time, but we have agreements in place with recruiting partners to ensure that we can get top quality participants quickly.
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Each study is made specifcially for your objectives because we want to be sure to give you what you need to confidently make decisions.
Customer Experience: Gain a deep understanding of customer behaviors and interactions with your brand, products, and services.
Concept Testing: Evaluate customer reactions to new ideas or product concepts, helping you refine and perfect them.
Brand Development and Market Validation: Understand customer behavior and market reactions to ensure the successful launch and growth of your brand or product.
Digital Product Experience: Explore customer needs and behaviors when interacting with your digital products and applications to enhance usability and conversion.
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We're a dedicated team of research experts committed to taking the pressure of research off your shoulders. Unlike platforms and templates, we offer a personalized, human touch to deliver in-depth answers tailored to your unique needs.
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We often use quantitative studies to help scope larger qualitative studies, or to validate resutls from a larger study. It all depends on what you're trying to do, but it's entirely possible.
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We research in:
Europe: France, Netherlands, Belgium, Luxembourg, Switzerland, Germany, Spain, Italy, Denmark, Sweden, UK, Ireland
North America: Canada, USA, Mexico
Our expert research network can research in most any other region in the world eg. China, Japan, Africa, Middle-East.
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We work with the format that works best for you, tailored to what you're trying to accomplish.
You receive an actionable insight report detailing opportunites and possible actions, each supported with the voice of your customers.
Video and transcripts of interviews.